Gut Check: How to Bounce Back After Losing $300k in a Quarter

  1. Build experience-driven campaigns that exist on top of a digital rollout. This means more pop-ups, retail activations and attention-grabbing moments. Take a look at what we did with Anik Khan: https://www.instagram.com/p/Bn1qwTTDZqe/
  2. Prioritize strategy before execution for clients. Remember, algorithms can’t automate creativity and strategic thinking..yet. How can you get companies to think differently based on their goals? That’s where the goldmine exists.
  3. Over-index on culture being a brand’s biggest advantage. If you know me, you know I’m big on this. As long as you’re being genuine and self-aware, you can never go wrong building a culture-first approach into your strategy. Focus on your user community and the characteristics that make them special.

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